SCOPE OF SERVICES
Brand development
Creative direction
Strategy
Illustrations
Art direction and design for a cultural experience.
The objective for the project was to develop a branding package that would represent the experiential retail centerpiece of the DESIGN CULTURE NOW Event. Producing collateral material that would encourage dialogue, education, and advancement in the field of design, as well as stimulate creativity and ingenuity in the creation of captivating and memorable products.
Disclaimer: This project was done in an academic setting with no affiliation to Cooper Hewitt.THE CREATIVE PROCESS
To achieve this, I emphasized the importance of creating a strong and consistent brand identity, crafting clear and impactful messaging, utilizing visually appealing and user-friendly layouts, incorporating thoughtful and engaging color schemes, and effectively integrating both print and digital components.
