GUAYOYO
Guayoyo”, a premium Venezuelan coffee brand that brings the best of Venezuela’s coffee production to your cup.
Brand personality: Passionate, warm, and welcoming, with a focus on community, sustainability, and ethical practices.
SCOPE OF SERVICES
Brand development
Creative direction
Strategy
Illustrations
Package Design
THE BRAND
LOGO
The company logo combines two major elements: fun font style and our take on the ancestral Venezuelan “the face of the caribbean” icon as a graphical element. This logo is the touchstone of their brand and one of their most valuable assets.
